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PRIVACY & SECURITY POLICY

Kasterlee Limited (who trades in Ireland, amongst others, as Clarion Hotel, Choice Hotel Ireland and Choice Hotel Group) and its subsidiaries (including Cordelle Enterprises Limited) (“we” or “us”) are committed to providing you with an efficient and customized internet experience. We are also committed to protecting your privacy and ensuring your internet experience is secure. That is why we want you to be informed about your privacy choices when you visit this website, www.choicehotels.ie. This online Privacy and Security Policy describes the information we collect through our website, how we use that information, and how we protect your personally identifiable information.

This policy also sets forth our practices for obtaining personal information from other sources, such as written or verbal communications or information collected at a hotel.

Processing your information
Your personally identifiable information that is collected through this website is transferred to and processed in the United States of America by Choice Hotels International, Inc. (“Choice”) on our behalf. By submitting your personal information to us, you agree to the transfer and processing of your personal information outside the European Economic Area in accordance with the terms of this Policy. If you do not agree to this, please do not use this website.

Compliance With Safe Harbor by Choice
Choice process personal data that is transferred to it from the EEA in accordance with the safe harbor principles agreed between the United States Department of Commerce and the European Commission (“Safe Harbor Principles”). These principles enable US companies to satisfy the EU requirement set out in the EU Data Protection Directive that personal data transferred from the EEA to the United States be adequately protected. Choice has certified that it adheres to the Safe Harbor Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. Choice’s safe harbor certification can be found at http://safeharbor.export.gov/companyinfo.aspx?id=18521. Additional information about the safe harbor program and the Safe Harbor Principles is available at http://www.export.gov/safeharbor. All personal information processed by Choice will be in accordance with our instructions.

Hotels franchised under Choice’s brands
All hotels franchised under Choice’s brands (“Franchised Hotels”) are independently owned and operated. Your personal information collected or maintained directly by Franchised Hotels outside Ireland is not subject to this policy, unless such information has been shared with us. Any personal data you share with us through this website or in person at our hotels is subject to this policy.

What information do we collect?
We collect information from you that allows us to provide services and content that are customized to your needs. You are anonymous on this site until you provide us with this information, unless you:

When you use our reservation system, call our toll-free reservation telephone number, create an online profile, or purchase a gift card, we collect personally identifiable information that you supply, such as your name, address, telephone number, e-mail address, room preference, credit card details and Choice Privileges number. We may also ask for additional information such as an association number (e.g., AA), corporate account number, or group number.

If you choose to earn airline miles or other third-party loyalty program points from your stay at our hotels, we will ask you to provide us your membership number for such loyalty program.

If you choose to become a Choice Privileges® member on-line, you will be redirected to Choice website www.choicehotels.com which is subject to a separate privacy policy. Please check Choice privacy policy before you submit any personal data.

Children’s Privacy: Our website is not intended for children and we do not knowingly solicit or collect personal information for persons under the age of 18.

How do we use the information collected?
We do not sell, trade, rent, or release your personal information to anyone outside our companies, subsidiaries, contractors, affiliates, other than in compliance with this privacy and security policy. We and our affiliates use the personal information you provide voluntarily to administer our business activities, provide customer service, contact you concerning your stay with us and make other products and services available to you. We share your information with credit card issuers, and other companies where necessary to complete your transaction. We may also use your information to send you promotional communications by mail or e-mail, or share your information with our respective business partners.

Reservations
Choice maintain a centralized reservations system that retains your personally identifiable information when you make a reservation with us via our worldwide accessible website, our call centres, the Franchised Hotels, and third-party travel agents and travel websites that connect to our reservation system. The personal information collected in the reservation system is needed to secure and process your reservation. Your personally identifiable information (including credit card number) will be processed in the United States to complete your transaction and to facilitate the making of future reservations.

We will use your email address to send a confirmation and, if necessary, might use the other information to contact you regarding your reservation. We will also use your email address to:

Marketing
We may use your personal information to send you via e-mail, telephone or postal mail promotions, surveys and third party offers.

Choice Privileges Members
If you are a Choice Privileges member, Choice will use your personal information to perform certain administrative tasks necessary for the administration and operation of the program such as: (1) allowing you to earn points for staying at various Franchised Hotels; and (2) allow Franchised Hotels to be aware of the Choice Privileges points earned by members so that such hotels can award and redeem points.

Choice may also use your personal information to send you via e-mail, telephone or postal mail program details, account summaries, satisfaction surveys, promotions, third party offers, sweepstakes and contests. Choice may also contact you about applying for the Choice Privileges Visa® card by Barclays Bank.

Choice Privileges members’ personal information may be collected through Choice’s websites (including this website), by Choice’s call centres, paper applications, or may be passed on to Choice by Franchised Hotels. Choice may transfer personal information to Franchised Hotels (including us) as a part of administering the Choice Privileges program as outlined above. Choice processes Choice Privileges members’ personal information in the United States.

E-Folio
If you participate in the electronic billing e-folio program, your hotel bill will be sent to you over the Internet in an unsecure (unencrypted) manner and could be subject to interception by third parties. If you use a corporate credit card, billing information and the details of your hotel stay will be shared with the credit card provider who, in turn, will provide it to your employer.

Other Uses of Personal Information
To serve you better, we may combine information you give us online, at our hotels, through the mail, or in any other way. We may also combine that information with publicly available information and information we receive from others or cross-references. We use that combined information for the purposes described in this privacy statement.

To the extent required or permitted by law, we may collect, use and disclose personal information in connection with security-related or law enforcement investigations or in the course of cooperating with authorities or complying with legal requirements. We may also use your information as permitted by law to perform credit checks, report or collect debts owed, or protect our rights or property or those of our employees, our customers, this site, or its users.

Do you share my personal information with third parties?
As noted above under “Reservations”, Choice will need to transfer to us your personal information to secure your reservation or in connection with awarding or redeeming Choice Privileges points.

We distribute personal information about guests and Choice Privileges members to third party service providers such as market researchers and fulfilment houses as well as use such third parties to: (i) conduct data processing, (ii) engage in e-mail and direct mail communications on our behalf and on behalf of Choice, (iii) administer guest surveys, and (iv) compile information for us about the type and frequency of guest stays and where applicable, the use of the Choice Privileges program by members. These parties are contractually prohibited from using personally identifiable information for any purpose other than the purpose that Choice and us specify.

We may also distribute personal information to airline and other companies upon request of guests, in order to allow guests to: (i) earn frequent customer miles/points with such airline and other companies for stays at hotels, or (ii) redeem Choice Privileges points for goods and services of such airline and other companies.

We may partner with other companies to provide co-sponsored or co-branded promotions, sweepstakes, contests, products and services and may share your information with these companies.

If you choose to apply for a Choice Privileges Visa Signature card, you will be linked from Choice website to Barclays Bank Delaware’s website and will be required to enter certain personally identifiable information as part of the credit application process. Please refer to Barclays Bank Delaware’s privacy statement posted on their website to understand how the information you supply will be used.

Although unlikely, in certain instances, we may disclose your personally identifiable information when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to Choice or to others. We may also disclose your personally identifiable information when we believe the law requires it.

We may disclose your personal information to third parties (i) in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets; (ii) if Kasterlee Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets; or (iii) if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of Kasterlee Limited and its subsidiaries, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

How do I opt-out of marketing communications or otherwise change my privacy preferences?
We respect the right of each visitor to control how his or her personal information is used. If you do not want us to provide your information to our business partners, or if you do not wish to receive promotional communications from us, or them or our affiliates concerning special offers, discounts, airline bonuses, or contests, select one of the following options to provide us with your privacy preferences:

Click here if you have an Online Profile and edit your privacy preferences within your profile.

- OR -

If you do not have an online profile and do not wish to create one, click here to provide us with your privacy preferences.

- OR -

Use the “Unsubscribe” function in the e-mail you received from us.

You can also e-mail us at info@choicehotelgroup.ie or write to the Office Manager, Choice Hotel Group, Morrison House, Morrisons Island, Co. Cork, Ireland. Please include your name, address, e-mail address and Choice Privileges number (if applicable) and clearly state the nature of your request.

We make every reasonable effort to maintain the accuracy of personal information. If you become aware that information we maintain about you is incorrect or if you would like to update your information, please contact us as indicated above.

How do you store and secure my personal information?
Our reservation system are maintained in the United States; therefore, your personal information will be collected (or transferred) and maintained in the United States. Furthermore, our property management system is maintained in Dublin. Once your information reaches us and Choice, we and Choice treat it as confidential and protect it through a variety of generally accepted industry standards.

When you provide us with information through this site, such as your name, address, phone number, credit card information and room preference, your information will be encrypted using a Secure Sockets Layer. You can tell if your information is encrypted by looking for the locked padlock icon on the lower right-hand or left-hand corner of your screen and a change in the site address from "http" to "https."

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Do you use “cookies” and similar technologies?
Our website and emails may use “cookies” and other computer code processes. These are small amounts of computer code that interact with your computer, browser or email. The types of cookies we use are referred to as “session” cookies and “persistent” cookies. Session cookies are temporary and are automatically deleted once you close your internet browser. Persistent cookies remain on your computer hard drive until you delete them or are otherwise removed upon expiration. Cookies are required for the online reservation process so that we can keep your information on multiple pages throughout the process. Additionally, we use cookies to remind us of who you are, tailor our services to suit your personal interests, track your status in any promotions, and/or analyse your visiting patterns. We do not use cookies to ascertain any personally identifiable information about you apart from what you voluntarily provide to us.

You can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. Not accepting cookies will adversely affect your ability to perform certain transactions and functions on this website.

We use pixels or transparent GIF files to help manage our online advertising. These files enable us and our advertising partners to recognize unique codes on your web browser, which in turn, enable us to learn which advertisements bring users to our website. The information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or e-mail address.

Our partners with third party ad networks to either display advertising on our website or to manage its advertising on other sites. Our ad network partners use cookies and web beacons to collect non-personally identifiable information about your activities on our website to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here: http://preferences-mgr.truste.com/. Please note this does not opt you out of being served advertising. You will still receive generic ads.

See Cookie Policy for more information about the cookies used on this website, and how to manage them.

What if I apply for a career at Choice Hotels on Choicehotels.ie?
If you apply online for employment at the Choice Hotels, you may be asked to provide us your name, address, e-mail and resume. We will use this information solely with respect to your job search and to determine your qualifications for a career with them.

Does this policy cover other sites linked from choicehotels.ie?
We are only responsible for the privacy and security policy and content on this website. This site contains links to other websites. Those sites are not covered by this privacy and security policy, and we are not responsible for the privacy practices or the content of those other sites.

How do I access, update, correct and delete my personal information?
You may amend, update or erase your personal information at any time by contacting us by email at info@choicehotelgroup.ie; or in writing to the Office Manager, Choice Hotel Group, Morrison House, Morrisons Island, Co. Cork, Ireland. We will not retain your personal data any longer than is necessary for the purposes associated with the Website. It is your responsibility to ensure that your personal information is kept accurate and up to date.

You are also entitled to be provided with details of the personal information which we hold about you. To request a copy of this information, a request must be made in writing giving details with which we can identify you along with an administration fee of €6.35 (payable by cheque to “Choice Hotel Group”) or such other fee as prescribed under Irish data protection legislation. Any request should be made to the Office Manager, Choice Hotel Group, Morrison House, Morrisons Island, Co. Cork, Ireland.

What about changes to the Privacy and Security Policy?
By using our site you consent to our collection and use of your personal information as described in this policy. We reserve the right to modify this privacy and security policy and related business practices at any time by posting updated text on this site. Any changes to this policy become effective upon posting of the revised policy to this site. Use of the site following such changes constitutes your acceptance of the revised policy then in effect.

This policy was last modified on March 18, 2014.

Thank you for visiting our site, and for taking the time to read this policy. If you have any questions about this policy, please e-mail us at info@choicehotelgroup.ie or write to the Office Manager, Choice Hotel Group, Morrison House, Morrisons Island, Co. Cork, Ireland.

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